Course Title: Digital Marketing Essentials – Certificate Course (Free)

Institution: AGU Management College of America, American Governors University
Delivery Mode: 100% Online, Self-paced
Duration: Approx. 4–5 hours
Level: Introductory / Certificate Level
Tuition Fee: Free of charge (includes e-Certificate)

📚 Academic Course Description

The Digital Marketing Essentials course is an academically grounded, introductory-level program designed to provide learners with a foundational understanding of contemporary digital marketing practices. Delivered entirely online in a flexible, self-paced format, this certificate course emphasizes both theoretical insights and practical applications essential to navigating the digital landscape of the 21st century.

This course introduces key concepts and tools across major digital marketing domains, including search engine optimization (SEO), social media marketing, content strategy, and online advertising. Students will examine real-world use cases, consumer behavior in digital environments, and strategic decision-making processes in building and sustaining a brand’s online presence.

🎯 Learning Objectives

By the end of this course, students will be able to:

1. Define digital marketing and articulate its strategic significance in the global business context
   
   

2. Identify and compare major digital marketing channels and their specific functions
   
   

3. Demonstrate knowledge of social media platform dynamics and engagement strategies
   
   

4. Explain the principles of SEO and the fundamentals of visibility on search engines
   
   

5. Evaluate digital content effectiveness and apply core techniques in content planning
   
   

6. Synthesize knowledge in a short assessment to earn a certificate of completion
   
   

🗂️ Course Structure

Module

Topic

Description

Module 1

Introduction to Digital Marketing

Overview of core concepts, marketing channels, and digital strategy fundamentals

Module 2

Social Media Marketing

Functional use of Facebook & Instagram for business visibility and audience engagement

Module 3

Content Strategy

Principles of content creation, storytelling, and audience-focused messaging

Module 4

SEO and Online Visibility

Basics of search engine optimization, keyword strategy, and Google tools

Module 5

Assessment & Certification

10-item multiple choice quiz; students scoring 70%+ receive a digital certificate

📜 Certification

Upon successful completion of the course and final assessment, students will be awarded a Certificate of Completion issued by AGU Management College of America, certifying mastery of fundamental digital marketing knowledge.